Renault recently unveiled a line of nail polish in the same colors as its Twingo city car, which can double as a touch-up color for the vehicle. However, the accessories of the feminist group Chiennes de Garde deserved because of alleged amplification of the stereotype that woman is bad driver.
The Twingo nail polish is available in the colors blue, red, yellow and black, and the company markets the ability of the paint to cover small scratches like from grocery carts. At $ 8.90 ($ 9.96 at current exchange rates), the stuff is much cheaper that a trip to the paint shop
Renault marketers probably intended the nail polish to make a fashion statement about the Twingo with the side benefit to make the car look good. However, the product “reduces women to their beauty concerns and their inability to drive,” Marie-Noelle Bas, head of the Chiennes de Garde said Automotive News Europe . “This insidious, ordinary, daily sexism lays the foundation for the worst since advertising limits women to a constructed role.”
Renault countered that his promotional video for the Twingo nail polish did not position the woman as a bad driver. The company believes that the product is for “urban women who enjoy the adjustment of their cars,” said a spokesman for the car manufacturer Automotive News Europe
Renault is not the first French automarke to enter the make-up business. In 2016, DS Automobile and the famous Fashion House Givenchy teamed up to create a special edition DS3, which came with a make-up kit in the center console. Inside it was lipstick, eyelash tint, face powder and nail polish. The model came with an opaline white body with whisper purple on the roof, mirror caps and wheel caps.
Source: Automotive News Europe